What Is Effective Consumer Market Segmentation? 5 Bases And 4 Important Segmentation Variables.

A typical consumer market is made up of individuals and households that purchase goods and services for personal and household consumption. Every consumer market has buyers that differ in several ways that makes market segmentation necessary. Market segmentation is the conscious effort of dividing a total market into groups (or segments) of people who shareContinue reading “What Is Effective Consumer Market Segmentation? 5 Bases And 4 Important Segmentation Variables.”