Accounts Receivables Management Process.

Business survival and success depend on reaching the break-even point and remaining in the region where total revenues are consistently more than total costs. Credit sales contribute a significant portion of sales revenues. Businesses use credit sales as a marketing strategy to retain existing customers and win new ones. It’s a strategy that creates the…

Business Financing Options: 7 Lease Financing Benefits.

For most business startups, inadequate working capital to carry on routine business operations is usually a problem. This may be a consequence of an insufficient startup capital to purchase and own all necessary assets. This problem could be solved by adopting the lease financing option. What is leasing? Leasing is a contractual agreement between the…

Current And Acid Test Solvency Ratios: Formula And Worksheet.

If you’re in business, there would be occasions when you have to decide which customer can access your trade-on-credit facility. There would also be occasions when you have to select a borrower from a list of many. What could help you decide is their credit ratings. Credit ratings will show if prospective debtors or borrowers…

19 Warren Buffett Quotes On Investing, Investment Risk Management And Life.

Warren Edward Buffett, born August 30, 1930, is an American entrepreneur, investor, and philanthropist. He is currently the chairman and CEO of Berkshire Hathaway. He is regarded as one of the most successful investors in the world. Below are his 19 quotes on investing, investment risk management and life. “Rule No. 1 is never lose…

7 Personal Selling Skills That Really Drive Sales.

“The best product doesn’t sell itself, sales depend on planned communications to stimulate demand.” What is personal selling? Personal selling is a form of marketing communications system used to effectively explain, the advantages of a product to target customers. It’s a specific communications system designed to sell more products to existing customers, promote new products…

What Is Consumer Buying Behavior?

A business that is set up to make profit prioritizes the satisfaction of customers and other stakeholders. The satisfaction of customers is dependent on the business having a thorough knowledge of its customers, their wants, motives, preferences, purchasing power and demographic characteristics. A good marketing decision depends on how good the level of knowledge about…

A Course On Marketing; Pricing Strategies.- Introduction.

What is pricing? Pricing can be defined as the monetary value or equivalent of a good or service.Bernhart (1990) defined price as the value that one puts on the utility that one pays for goods and services. Utility received can be any of the four; place, time, form and possession.Price can be formally defined as…

Customer Satisfaction and Social Media Driven Micromarketing: An Empirical Evidence.

Authors: Anyadighibe, Joseph A.[a],*; Ezekiel, Maurice Sunday[a]; Nsobiari Festus Awara[a]  Abstract  The research paper intended to view the evolution of  micromarketing from its inception in 1988 by Ross Nelson  Kay to the new dimension, especially in the 21st century.  Also, micromarketing – customer satisfaction model was  developed for the study to show the relationship between …

Expected Value; Meaning, Example And Solution. – Investment Appraisal.

There is no future without risk and uncertainty. An investment is made to guarantee future positive returns and protect such returns against a decline or a loss. It is therefore important to carry out some form of appraisal of the risk and uncertainty associated with an investment or a project.Relying on a single Net Present…

What Is Monetary Working Capital Adjustment (MWCA)?

The market values of monetary assets are likely to change during periods of inflation. Changes in monetary assets such as cash, trade debtors and trade creditors will affect operating activities of a business. To avoid a disruption of normal operating business activities, such changes must be indicated in appropriate accounts. Working capital, which is that…

7 Frederick W. Smith Quotes On Leadership, Innovation and Wealth.

Frederick Wallace Smith, born on August 11 in 1944 is an American businessman.Known for being the founder and CEO of FedEx. Below are 7 of his thoughts on leadership, innovation and wealth. Leaders get out in front and stay there by raising the standards by which they judge themselves – and by which they are…