Marketing Information System.

In the business of selling, having timely relevant information about your customers is very important. Then creating a marketing information system to store and continuously update the information is vital to the successful marketing of your products. A marketing information system (MIS) is a dynamic set of processes created to generate, analyze, store and disseminate…

Accounts Receivables Management Process.

Business survival and success depend on reaching the break-even point and remaining in the region where total revenues are consistently more than total costs. Credit sales contribute a significant portion of sales revenues. Businesses use credit sales as a marketing strategy to retain existing customers and win new ones. It’s a strategy that creates the…

Business Financing Options: 7 Lease Financing Benefits.

For most business startups, inadequate working capital to carry on routine business operations is usually a problem. This may be a consequence of an insufficient startup capital to purchase and own all necessary assets. This problem could be solved by adopting the lease financing option. What is leasing? Leasing is a contractual agreement between the…

37 Contemporary Philosophical Thoughts From Michael Eneyo.

Michael Eneyo is a Nigerian scholar and a philosopher. He has written manyphilosophical books and articles on different challenging existential issues. His major books include Philosophy of Fear:A Move to Overcoming Negative Fear (2018), Philosophy of Unity: Love as an Ultimate Unifier (2019) and Ethics: Judging Morality Beyond the Limits of Man (2020). Eneyo has…

Current And Acid Test Solvency Ratios: Formula And Worksheet.

If you’re in business, there would be occasions when you have to decide which customer can access your trade-on-credit facility. There would also be occasions when you have to select a borrower from a list of many. What could help you decide is their credit ratings. Credit ratings will show if prospective debtors or borrowers…

7 Personal Selling Skills That Really Drive Sales.

“The best product doesn’t sell itself, sales depend on planned communications to stimulate demand.” What is personal selling? Personal selling is a form of marketing communications system used to effectively explain, the advantages of a product to target customers. It’s a specific communications system designed to sell more products to existing customers, promote new products…

What Is Consumer Buying Behavior?

A business that is set up to make profit prioritizes the satisfaction of customers and other stakeholders. The satisfaction of customers is dependent on the business having a thorough knowledge of its customers, their wants, motives, preferences, purchasing power and demographic characteristics. A good marketing decision depends on how good the level of knowledge about…

Is Self-Harm A Good Depression Management Technique?

No it is not. It’s like cutting the nose to spite the face. Self harm is not going to hurt family and friends    but you. Depression is a feeling of serious low spirits and self doubt that come from believing that all hope is lost. Hating yourself, indulging in negative thinking and causing harm to…

A Course On Marketing; Pricing Strategies.- Introduction.

What is pricing? Pricing can be defined as the monetary value or equivalent of a good or service.Bernhart (1990) defined price as the value that one puts on the utility that one pays for goods and services. Utility received can be any of the four; place, time, form and possession.Price can be formally defined as…

Customer Satisfaction and Social Media Driven Micromarketing: An Empirical Evidence.

Authors: Anyadighibe, Joseph A.[a],*; Ezekiel, Maurice Sunday[a]; Nsobiari Festus Awara[a]  Abstract  The research paper intended to view the evolution of  micromarketing from its inception in 1988 by Ross Nelson  Kay to the new dimension, especially in the 21st century.  Also, micromarketing – customer satisfaction model was  developed for the study to show the relationship between …

Expected Value; Meaning, Example And Solution. – Investment Appraisal.

There is no future without risk and uncertainty. An investment is made to guarantee future positive returns and protect such returns against a decline or a loss. It is therefore important to carry out some form of appraisal of the risk and uncertainty associated with an investment or a project.Relying on a single Net Present…