12+ Frank Bettger Quotes To Show You How To Sell Insurance Policy.

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Franklin Lyle “Frank” Bettger was born on February 15, 1888. He was an American self-help author

Bettger played Major League Baseball with the St. Louis Cardinals in 1910 under the name Frank Betcher. He started out his career playing for Johnstown, Pennsylvania in the Tri-State League, making US$175 a month in 1907 (equivalent to $4,861 in 2020).


He also played with the Connecticut State League for US$185 a month (equivalent to $5,329 in 2020). Two years later, in 1910, he had worked his way up to the majors with St. Louis, but his baseball career was cut short by an arm injury.


After his brief baseball career, Bettger returned to his native Philadelphia, where he started collecting accounts for a furniture store on a bike. He then started selling life insurance for the Fidelity Mutual Life Insurance Co. of Pennsylvania but was not initially successful, and considered quitting after 10 months. During a moment of reflection, he remembered what his baseball manager told him about his lack of enthusiasm. So he made a commitment to himself to start acting enthusiastically in his insurance presentations.

He also met a successful salesman and took his advice to read the Autobiography of Benjamin Franklin. A light went on in his mind when he realized that Franklin’s Socratic method of asking “key” questions might work with selling policies. He tried it, it worked, and Bettger began to perfect his technique with great enthusiasm.


After succeeding in life insurance sales and becoming Top Salesman for 20 years with Fidelity Mutual, he met Dale Carnegie. Carnegie encouraged Bettger to write his first best-selling books: How I Raised Myself from Failure to Success in Selling and How I Multiplied My Income and Happiness in Selling.
He died on November 27, 1981.

Source: Wikipedia

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What did Frank Bettger believe are necessary for success in sales?


Bettger believed that enthusiasm, record keeping, and planning are necessary for success in sales. He believed that it’s necessary to find right answers to, “What does a client a want? “How can I help them find the best way to get it?”

12+ Frank Bettger quotes to show you how to sell insurance policy:

  1. Failures mean nothing at all if success comes eventually. And that’s a thought that should cheer you up and help you keep on keeping on when the going seems hard. Keep going! Each week, each month, you are improving. One day soon, you will find a way to do the thing that today looks impossible.

2. Selling is the easiest job in the world if you work it hard—but the hardest job in the world if you try to work it easy.

3. Henry Ford said: “Anyone who stops learning is old—whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.

4. Do you believe in yourself and the things you want to do? Are you prepared for many setbacks and failures? Whatever your calling may be, each error, each failure is like a strike-out. Your greatest asset is the number of strike outs you have had since your last hit. The greater the number, the nearer you are to your next hit.

5. When you show a man what he wants, he’ll move heaven and earth to get it.

6. VICTORY You are the man who used to boast That you…d achieve the uttermost, Some day. You merely wished a show, To demonstrate how much you know And prove the distance you can go…. Another year we’ve just passed through. What new ideas came to you? How many big things did you do? Time … left twelve fresh months in your care How many of them did you share With opportunity and dare Again where you so often missed? We do not find you on the list of Makers Good. Explain the fact! Ah no, ’twas not the chance you lacked! As usual—you failed to act!

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7. Force yourself to act enthusiastic, and you’ll become enthusiastic!

8. At Notre Dame, we have a squad of about three hundred lads—both varsity veterans and newcomers. They keep practicing fundamentals, and keep it up, and keep it up, and keep it up, until these various fundamentals become as natural and subconscious as breathing. Then in the game, they don’t have to stop and wonder what to do next when the time comes for quick action. The same principles apply to selling, just as well as football. If you want to be a star in the selling game, you’ve got to have your fundamentals— the A B C’s of your job, so firmly in your mind, that they are part of you. Know them so well that no matter at what point a prospect breaks away from the path to closing, you can get him back on the track again without either of you consciously realizing what has taken place. You can’t develop that perfection by looking in the mirror and congratulating your company for taking you on. You’ve got to drill and drill and drill!

9. Franklin’s prayer: O powerful Goodness! bountiful Father! merciful Guide! Increase in me that wisdom which discovers my truest interest. Strengthen my resolutions to perform what that wisdom dictates. Accept my kind offices to Thy other children as the only return in my power for Thy continual favors to me.

10. My great concern,’ said Lincoln, “is not whether you have failed, but whether you are content with your failure.” Thomas Edison had ten thousand failures before he invented the incandescent bulb. Edison made up his mind that each failure brought him that much closer to success.

11. When you try too hard and become overanxious, you look bad. You are bad. Yes, keep going, but don’t be afraid to lose today. Today is not going to make or break you.

12. There is an art i n silence, and there is an eloquence i n it too.

Of Franklin’s thirteen subjects, I chose six, then substituted seven others which I thought would be more helpful to me in my business, subjects in which I was especially weak. Here is my list, and the order in which I used them: Enthusiasm. Order: self-organization. Think in terms of others’ interests. Questions. Key issue. Silence: listen. Sincerity: deserve confidence. Knowledge of my business. Appreciation and praise. Smile: happiness. Remember names and faces. Service and prospecting. Closing the sale: action. I made up a 3″ x 5″ card, a “pocket reminder,” for each one of my subjects, with a brief summary of the principles, similar to the “pocket reminders” you have found throughout this book. The first week, I carried the card on Enthusiasm in my pocket. At odd moments during the day, I read these principles. Just for that one week, I determined to double the amount of enthusiasm that I had been putting into my selling, and into my life. The second week, I carried my card on Order: self-organization. And so on each week. After I completed the first thirteen weeks, and started all over again with my first subject—Enthusiasm— I knew I was getting a better hold on myself. I began to feel an inward power that I had never known before. Each week, I gained a clearer understanding of my subject. It got down deeper inside of me. My business became more interesting. It became exciting!

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