Build Something 100 People love, Not Something 1 Million People Kind Of Like.” — Brian Chesky.

Photo by Tuur Tisseghem on

Build a product few people love and it will sell more and faster than a product more people kind of like.

We find it rewarding buying what we love. Buying a car you’re in love with lights up the brain’s pleasure centre and makes you feel good.

The good happy-feeling is a motivation that causes you to repeat the behaviour. Then it becomes an addiction.

On the other hand, buying things you don’t love but just kind of like could generate a feeling of guilt.

In the depth of your heart, you may realize that, that money would have been spent on a superior alternative. An alternative you would’ve loved to own and be happy to show off to friends and family

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