The answer to this question is the same as the answer to the question, ‘Why should you care about what people say about you as an entrepreneur?”
You should because what people say about you and what they think of you influence the way they receive you and your business. In other words, they would use the perception scale to measure your levels of goodwill and acceptability.
Now, goodwill is the fundamental decider of the purchase consideration of your business and the services you provide.
So, your goodwill is like a fountain, out of which water flows through a path where people can either scoop and drink or ignore for available alternatives. Goodwill is a great asset that should be considered carefully by an entrepreneur who craves success.
W. Alton Jones emphasizes the reason this should be so. He said;
“A great asset of any business is goodwill. This is a trite statement but, like so many self-evident truths, it seldom gets the careful consideration it deserves.”
He went further, “Goodwill does not come through clarion advertising appeals, exhortations, protestations. Character, from which stems goodwill, is a quality of slow growth through performance.”
Personal goodwill could be a product of successful personal branding. The value of your personal branding contributes significantly to your business engagement worthiness.
How is this possible? Taking the effort to build a personal brand most likely, is a decision that has trust building as its ultimate goal.
You want people to do business with you? Then you have to prove to them that they can trust you. An effective personal branding creates an aura of trust around the brand personality.
As the demonstration of trust in an entrepreneur grows and expands so do the business deals they close.
Successful personal branding inspires confidence in an entrepreneur and in consumers about such products or services offer. An entrepeneur could use personal branding to sail into the wind. That is, you could as an entrepreneur use the confidence successful personal branding offers, as a lunch pad to take bigger risks, attract competent team players and grow your business.
Yes, you re sure going to take bigger risks on the wing of the confidence that successful personal branding gives. This is because a high level of personal confidence is the crown of successful personal branding.
What this means is that successful personal branding is going to put you on the level of confidence that makes you take bigger risks that may expand your business.
You’re also going to be in a position where attracting competent hands would come easy. Successful personal brand is a testimony of the effectiveness of leadership.
Naturally, good hands would come to you based on the belief that with you leading the team, they’re going to get better. Jim Rohn captured this truth so well when he said;
“A good objective of leadership is to help those who are doing poorly to do well and to help those who are doing well to do even better.”
Apart from attracting competent hands to your new team, a significant portion of your existing clientele would form a ready market for any new product you put out. This would help you to scale quickly and become a leader. :
Successful personal branding puts the mark of credibility on an entrepreneur and the business they represent. Remember the excellent level of trust successful personal branding inspires, this in turn gives an associated high level of credibility.
So apart from the confidence successful personal branding gives and enables people to do business with you as an entrepreneur, it should also create a positive reputation.
There is something else, successful personal branding should carve out for a brand personality, a distinctive enviable position of uniqueness in a crowded and competitive commercial world.
Such a position is capable of opening up easy access to funding, enabling quick market penetration and creating long lasting brand loyalty.
Successful personal branding could establish you as a brand with a difference; different in a special kind of way that may give you the status of irreplaceability. Coco Chanel put it this way;
“In order to be irreplaceable one must always be different.” .
Successful personal branding could help you be different.
The summary of it all is that successful personal branding is the easiest way to stand out in the crowd and influence the crowd.