“Without change there is no innovation, creativity,
or incentive for
improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.” -William Pollard.

Effective marketing is the life wire of every successful business. And innovation is the ‘energizer’ of the life wire.

“So how do companies apply a realistic financial perspective early in the innovation process? By devoting the time and legwork to establishing the marketing inputs required for success. This is challenging and there is often a high margin of error. Nielsen simplifies this process by providing realistic marketing inputs based on in-market data and historical learnings…”
READ FULL CONTENT at http://nielsen.com/ssa/en/insights/news/2017/perspectives-why-an-early-financial-view-is-crucial-in-prioritizing-innovation-ideas.html/